News

Online lottery to determine buyers of special rum release

NEW SYSTEM: Buyers of Bundaberg Rum's new drop will be decided by an online lottery.
NEW SYSTEM: Buyers of Bundaberg Rum's new drop will be decided by an online lottery. Max Fleet

BUNDABERG Rum is set to launch one of its most expensive drops yet which will cost collectors almost $400 despite its retail price only being $47.99.

Confused? So are its collectors.

Instead of holding its usual launch event at the distillery, the Bundaberg Distilling Company has chosen to use an online lottery system to determine the purchasers of the Select Vat 315 bottles numbered under 1000.

The only catch is, the successful lottery winners will be forced to buy a minimum of 12 bottles of Bundaberg Rum products, which means collectors will have to fork out a minimum of almost $400 despite the special bottle only costing $47.99.

Cam Sage has been collecting the Bundaberg Rum special releases for his kids' inheritance, but said the minimum bottle buy "rules me out altogether".

"I think the lottery is a good idea - it's going to stop a lot of the early line-ups," he said.

"To have to pay for a minimum of 12 bottles, I think that's ridiculous."

Mr Sage, who is on a carer's pension, said he could not afford the minimum spend, particularly as it was so close to Christmas.

"It's just making it hard for the average person who struggles at the best of times to continue collecting," he said.

"If they're going to do this then I'm out - I'm not collecting anymore."

Collector Kai Ulbl has more than 200 bottles of rum in his possession, and said the online launch would exclude a number of local collectors.

"If you don't have a computer, it more or less rules you out," he said.

Mr Ulbl said there was quite a few of the older Bundaberg population who did not use computers but took collecting seriously.

"They don't get the emails so they don't know it's even coming," he said.

Bundaberg Distilling Company Bondstore manager Haydn Jobson said under the conditions of its producer wholesaler liquor licence, it was standard procedure that consumers were required to purchase a minimum of 12 bottles for any online transaction with the webstore.

"To sell a single bottle or fewer than 12 bottles online through the webstore would in fact be a breach of our own liquor licence," he said.

Mr Jobson said future launches at the distillery had not been ruled out.

"At the same time, this launch was about giving people across the country who are unable to travel to the distillery a chance to purchase a low numbered bottle online," he said.

Topics:  bundaberg distilling company, bundaberg rum, bundy rum, editors picks




Bundaberg could feed the state with the food we throw out

Just how much food do we waste every year?

No jail for league player who punched man

ASSAULT: The impact of the punch broke the victim's left front tooth and caused a puncture wound to his lip.

Nine-month community correction order for CBD assault

Jail drug smuggler caught with five bags of pot

BACK IN COURT: Brooke Marie Glasson was found in possession of marijuana two months after pleading guilty to supplying a dangerous drug at the Maryborough Correctional Centre.

Second chance to stay out of jail

Latest deals and offers

Kirk Douglas is defiant, fierce and still standing

VETERAN ACTOR: Kirk Douglas has had a long and varied career.

Kirk Douglas has out-lived almost all his contemporaries

The Hard Word reviews Kyzer Soze

Kyzer Soze are playing Brisbane tomorrow at the Crowbar in Fortitude Valley. Photo Contributed

Kyzer Soze summon the evil for this mighty slab of death metal

Britney Spears 'almost drowned' in Hawaii

Britney Spears has revealed she 'almost drowned' while on holiday

Doco reveals real story behind Black Hawk Down

Former Black Hawk pilot Mike Durant shares his story, which helped to inspire the movie Black Hawk Down, in the TV series No Man Left Behind.

FORMER pilot recounts ordeal which inspired a Hollywood movie.

What's on the big screen this week

Toby Kebbell and Jack Huston in a scene from the movie Ben-Hur.

AN OLD classic returns to the big screen with a new young star.

Bachelor Richie gives bacon-loving Noni the boot

Noni Janur features on this season of The Bachelor.

TOOWOOMBA swimwear designer still single but focusing on her career.

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

$100m plan for Curtis Island 'world class' luxury resort

$100 million resort: Top views at Turtle Street at Curtis Island.

"At the moment we think it meets all the town planning approvals.”

Coast building approvals at seven-year high: report

The the 2015/16 Development Indicators Annual Highlights Report documents local development activity that took place during the last financial year.

New report shows increasing development on the Sunshine Coast

Top honours for Mackay and Whitsunday builders

The Kerrisdale Gardens property from Paynter Dixon Queensland which won them Project of the Year.

Mackay and Whitsunday builders awarded top honours last night.

Investors eye Gladstone's $4m island with resort approval

UP FOR SALE: Turtle Island is on the market.

CHINESE and Sydney investors flag interest in Gladstone island.