News

Online lottery to determine buyers of special rum release

NEW SYSTEM: Buyers of Bundaberg Rum's new drop will be decided by an online lottery.
NEW SYSTEM: Buyers of Bundaberg Rum's new drop will be decided by an online lottery. Max Fleet

BUNDABERG Rum is set to launch one of its most expensive drops yet which will cost collectors almost $400 despite its retail price only being $47.99.

Confused? So are its collectors.

Instead of holding its usual launch event at the distillery, the Bundaberg Distilling Company has chosen to use an online lottery system to determine the purchasers of the Select Vat 315 bottles numbered under 1000.

The only catch is, the successful lottery winners will be forced to buy a minimum of 12 bottles of Bundaberg Rum products, which means collectors will have to fork out a minimum of almost $400 despite the special bottle only costing $47.99.

Cam Sage has been collecting the Bundaberg Rum special releases for his kids' inheritance, but said the minimum bottle buy "rules me out altogether".

"I think the lottery is a good idea - it's going to stop a lot of the early line-ups," he said.

"To have to pay for a minimum of 12 bottles, I think that's ridiculous."

Mr Sage, who is on a carer's pension, said he could not afford the minimum spend, particularly as it was so close to Christmas.

"It's just making it hard for the average person who struggles at the best of times to continue collecting," he said.

"If they're going to do this then I'm out - I'm not collecting anymore."

Collector Kai Ulbl has more than 200 bottles of rum in his possession, and said the online launch would exclude a number of local collectors.

"If you don't have a computer, it more or less rules you out," he said.

Mr Ulbl said there was quite a few of the older Bundaberg population who did not use computers but took collecting seriously.

"They don't get the emails so they don't know it's even coming," he said.

Bundaberg Distilling Company Bondstore manager Haydn Jobson said under the conditions of its producer wholesaler liquor licence, it was standard procedure that consumers were required to purchase a minimum of 12 bottles for any online transaction with the webstore.

"To sell a single bottle or fewer than 12 bottles online through the webstore would in fact be a breach of our own liquor licence," he said.

Mr Jobson said future launches at the distillery had not been ruled out.

"At the same time, this launch was about giving people across the country who are unable to travel to the distillery a chance to purchase a low numbered bottle online," he said.

Topics:  bundaberg distilling company, bundaberg rum, bundy rum, editors picks



Paramedic revives toddler after near-fatal taipan bite

RESCUE MISSION: The RACQ LifeFlight Rescue's Bundaberg-based helicopter has airlifted a toddler from Seventeen Seventy after a suspected snake bite.

Toddler in stable condition in Brisbane Hospital

Quality is the life of Brian

QUALITY ASSURED: Greg Bourne congratulates Brian Short on being nominated for one of the Queensland's highest safety awards.

Bundy's Brian, 73, nominated for top award

Local Partners

Rebecca Hall doesn't own a TV

Newspapers, yes. Television, not so much

Jaime King 'terrified' by son's heart surgery

Jamie King was "terrified" when her son went in for heart surgery.

John Mayer's advice for Shawn Mendes

Shawn Mendes has revealed John Mayer gave him advice

Josh Brolin and Kathryn Boyd tie the knot

Josh Bolin marries in front of close friends and family

Marilyn Manson wants a 'nice' girl

Marilyn Manson wants a girl who understands both of his identities

Angelina turns to Depp for consolation after divorce

Brad Pitt and Angelina Jolie with their six children

Angelina Jolie is reportedly being consoled by Johnny Depp

Developers boost confidence in Bundaberg property market

Slow and steady growth has always been Bundaberg’s way

Property 200m from ocean selling for just over $100K

BEACHCOMBER PARK: Work has started on a new $19.2 million development at Toogoom.

The estate's developer is offering huge discounts for early buyers.

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

First stages of $25 million housing development underway

New development on Madsen Rd - The Springs.

The blocks of land are much bigger than usual

Couple build their own 'tiny house' for $45k

Holly Bowen and Oli Bucher built their "tiny house" themselves, only hiring a plumber and an electrician. Photo/supplied

The house, which is built on a trailer and can be towed.

Rocky proves prime real estate in latest REIQ report

Kas Woch sold this Wood St home in Depot Hill for $107,000 in August.

A new investor's market as Rocky house prices hit lowest in state