Lifestyle

Soft drink industry says shock ad is a fizzer

UPDATE: The Australian Beverages Council  has hit back over a graphic ad campaign aimed at cutting the daily intake of soft drinks.

The national ad was to be launched by Cancer Council Australia, Diabetes Australia and the National Heart Foundation (Victoria) today at the Rethink Sugary Drink forum in Melbourne.

Licensed from the New York City Department of Health and tailored for an Australian audience, the ad features a man drinking a can of fat, representing the consumption if extra kilojoules from sugar-sweetened beverages are not burnt off.

Australian Beverages Council CEO Geoff Parker said the ad misleads the Australian public with ineffective shock tactics.

"This is a misguided approach focusing on a small and declining part of the Australian diet. In fact, sugar consumption by Australian children through sugar sweetened beverages has decreased in recent years while obesity continues to be a problem," Mr Parker said.

The organisation said research showed that across all children only 1.6% of energy intake comes from soft drinks which has declined from 3.3% in 1995.[1]

"A tax on sugar sweetened soft drinks won't solve the country's obesity problem," Mr Parker said.

"Australian families can't afford another tax on our supermarket trolley. A balanced diet, motivation and exercise are key to a healthy lifestyle, not a tax on sugar-sweetened soft drinks.

"Taxes don't teach healthy lifestyles; if we want a healthier country, we need better education about exercise and balanced diets.

"Over the last decade the Australian Beverage Industry has taken a proactive approach to innovating to meet the changing needs of Australian consumers.

"Sales of diet and low kilojoule drinks have been increasing over the last ten years. This shows that as a nation we know that when it comes to managing weight all kilojoules count, including those from beverages. It's common sense."
 

EARLIER: AUSSIES will rethink their next sugary drink after the launch of a graphic ad showing just one soft drink a day could lead to an extra 5kg weight gain each year.

The national ad will be launched by Cancer Council Australia, Diabetes Australia and the National Heart Foundation (Victoria) today at the Rethink Sugary Drink forum in Melbourne.

Licensed from the New York City Department of Health and tailored for an Australian audience, the ad features a man drinking a can of fat, representing the consumption if extra kilojoules from sugar-sweetened beverages are not burnt off. 

Cancer Council Queensland spokeswoman Katie Clift said the ad was designed to highlight the association between consuming sugary drinks and weight gain.

"Often people don't make the link between consuming sugar-sweetened beverages and how that impacts on their weight gain," Ms Clift said.

"One can of soft drink alone can contain up to 10 teaspoons of sugar - and many people think it's acceptable to have one can a day - it isn't.

"We're asking Queenslanders to rethink their sugary drink consumption - we're talking about soft drinks, energy drinks, fruit drinks, cordial and sports drinks."

Ms Clift said drinking soft drink was playing Russian roulette with health.

"The consumption of these sugar-sweetened beverages is associated with serious health issues such as weight gain and obesity - which can lead to some cancers, type 2 diabetes and heart problems," she said.

"While obesity is caused by a range of complex factors, we know that eating a healthy diet and limiting sugary, fatty and salty food and drinks is an important aspect of maintaining a healthy weight."

Around 14 per cent of Queenslanders admit to consuming non-diet soft drink at least daily, and 16 per cent of children aged 5-17 years consume non-diet soft drink and non-diet flavoured drinks at least daily*.

Obesity rates for Queensland adults have doubled in the last 16 years. Currently, around 57 per cent of Queensland adults and about 26 per cent of the state's children are overweight or obese.

Cancer Council Queensland recommends Queenslanders limit their consumption of sugar-sweetened beverages, and instead drink water or unflavoured low-fat milk.

Queenslanders can view and share the Rethink Sugary Drink campaign ad via Cancer Council Queensland's Facebook page and twitter account - twitter.com/ccqld.

Queenslanders are also invited to join the QUEST toward a healthier lifestyle, to reduce their risk of cancer, via www.quest.org.au.

More information about Cancer Council Queensland is available at www.cancerqld.org.au.

Topics:  cancer council australia editors picks fitness health



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

New funding improves North Burnett disaster radio

FILE PHOTO: The council has received funding for a new digital radio system.

The council has received about $200,000 for the system.

Council signals more land rights agreements on the way

Bundaberg Regional Council mayor Jack Dempsey, Gladstone Regional Council mayor Matt Burnett and North Burnett mayor Rachel Chambers sign a land use agreement with the Port Curtis Coral Coast People.

This follows a historic signing last week.

Security guard punched outside the Club Hotel

OPERATION JABBAH: Police restrain a man outside the Club Hotel in May during a police operation.

Police call on revellers to drink responsibly

Local Partners

Rob's off to start a fresh new chapter

AFTER more than three decades delivering fruit and vegies to loyal customers across Bundaberg, Robert Ward is packing up his ute and retiring.


Kernaghan's a 'boy from the bush' with a timeless quality

Country music singer Lee Kernaghan.

Lee Kernaghan is celebrating the 25th year of his breakthrough song.

What's on: Saturday, December 3

Not sure what to do today? We've got you covered

Head to the sugar museum for a sweet taste of history

Cutting the ribbon to officially open the revamped Sugar Museum at Fairymead House is Mayor Jack Dempsey and Fairymead House Team Leader Hayley Vale.

Learn about the industry that made Bundy what it is

EXCLUSIVE: Meet Robert Irwin, wildlife photographer

SNAPPER: Apart from wildlife, photography is Robert Irwin's great passion.

Steve's boy has a passion for photography

Louis Tomlinson's tribute to late mother

Louis Tomlinson's new single is a tribute to his late mother.

Justin Timberlake stuns students with secret class

Justin Timberlake stunned high school students in Sydney

Carrie Fisher says Ford will be bugged by affair confession

Carrie Fisher is sure Harrison Ford is annoyed at her

Dakota Fanning rekindles romance with childhood sweetheart

Dakota Fanning rekindles romance with ex

Jennifer Lawrence apologises to the people of Hawaii

Jennifer Lawrence sorry for 'offensive' story

Essential to get new Maroochydore CBD fundamentals right

LOOKING AHEAD: The central business district at Maroochydore is planned to be the heart of the Sunshine Coast.

SunCentral reports good progress on 53ha Sunshine Coast city heart

'Crucial' farm land eyed by defence department

Lawson Geddes moving the Brangus cattle to higher ground - which is the land the Defence Department is interested taking for the Shoalwater Bay expansion.

"You can't have one without the other.”

Former Shark Show for sale for $1.3 million

Vic Hislop at the old Shark Show.

TALK about a jaws-dropping real estate opportunity.

There's a whole lot of luxury in this home

The Endeavour Foundation's latest prize home in Mountain Creek.

WHEN it comes to desirable homes, it's hard to go past a prize home.

Ipswich City Properties asset portfolio retains its value

Ipswich City Council Administration Building, South Street, Ipswich. Photo: Claudia Baxter / The Queensland Times

New website launched by Ipswich City Council

Ready to SELL your property?

Post Your Ad Here!