THE launch of a month-long road safety blitz has got off to a shocking start after a motorcyclist was killed following a crash along Mt Perry Rd.
Just days before police announced the campaign, targeting the Fatal 5, the 41-year-old Gayndah man and a car collided at the intersection of Mt Perry and Moore Park Rd, at 4.50pm on Friday.
He was taken to Bundaberg Hospital with life-threatening injuries and died a short time later.
A 41-year-old woman was also treated at the hospital for injuries.
Friday's fatality marks the tenth death on our region's roads since the beginning of the year, and is the third motorcyclist to have lost their life.
Bundaberg Police Acting Inspector Grant Marcus said the road toll had to be reduced.
"These road crashes aren't accidents - they are caused by deliberate actions of road users," he said.
During the month of August, police will be targeting the Fatal 5 errors - fatigue, drink-driving, speeding, seatbelts, and distraction and inattention.
Today marks the beginning of the first week, when Acting Insp Marcus said they would be saturating motorists with knowledge on fatigue.
"People need to be aware of the danger signs of fatigue - heavy eyelids, car entering other lanes, day dreaming, seeing things and having a delayed reaction," he said.
"The peak time for fatigue is between 2pm-4pm and 10pm-6am.
"Drivers should take regular breaks at least 15 minutes every two hours."
He said motorists could expect heavy police patrols in the coming weeks.
Next week will focus on drink-driving.