I WILL never forget the scene of the first fatal crash I attended as a journalist.
The tyre marks on the road, the twisted wreckage of the car, the blood on the sedan's door and the solemn look on the paramedic's face when he finally gave up trying to save the young driver's life.
Sadly, my first crash scene was far from the last and while every one differs, they are all tied together by a palpable sense of tragic pointlessness.
I wonder what some of these crash victims would say if you had of told them they'd die for the sake of sending a text message, saving $20 on a cab or getting to their destination five minutes earlier.
While some may be sick of the police and the media talking about the Fatal Five, clearly the message isn't getting through if our road toll is any indicator.
You'll notice that the word "accident" is rarely used in this newspaper to refer to a fatal crash because that would mean it was unexpected or by chance.
And if you're drink driving, speeding, driving tired, not paying attention or driving without a seatbelt, it certainly wasn't an accident.