News

Digital age no reason to stop the junk mail

INFORMATION PROVIDER: Manager Gayle and owner Peter Bannster of Bundaberg Leaflet Distributors say business is booming. Photo: Zach Hogg / NewsMail
INFORMATION PROVIDER: Manager Gayle and owner Peter Bannster of Bundaberg Leaflet Distributors say business is booming. Photo: Zach Hogg / NewsMail Zach Hogg BUN180714BLD2

WHILE one could assume that, in the digital age, there might be a sizeable dip in letterbox drops of catalogues and pamphlets, one Bundaberg-based distributor says its business is booming.

Bundaberg Leaflet Distributors owner Peter Bannister said in the four years since he opened the business, the growth of his enterprise had defied his expectations.

"We have 250 customers on the books," he said.

"That is everything from weekly customers to monthly customers.

Mr Bannister's wife and manager of the business Gayle said it had been proven time and again that catalogues and pamphlets were still a very effective and powerful marketing tool for any business.

"I find that if you've been staring at a computer all day the last thing you want to do is read a catalogue on the computer," she said.

The NewsMail asked its Facebook readers what their thoughts were on receiving junk mail in their letterboxes and the responses varied from those who eagerly anticipated the delivery to those who would crumble into a crying heap at the sight of a delivery person.

"I hate the ones that you have to leave out on a certain day for them to collect," Molly Veronica Ormonde said.

"I hate it, they fill up my letterbox," Kay Em said.

But there was plenty of love from junk mail advocates as well.

"I love junk mail! My husband and I fight over it to check out all the specials," Nicole Mattick said.

"I love getting catalogues! Makes me so excited," Marivic L-Christi said.

Then there were some whose love for junk mail went unfulfilled.

"I like reading the junk mail. However we don't receive any at Gooburrum," Belinda Haak said.

"I love junk mail but living out of town I don't get any," Sharon Davies said.

Mr Bannister said the key to his success was delivering mail in a neat, folded, and well presented manner so that even if you're on your way to the bin, you will still leaf through the mail.

He said he also adhered to no junk mail signs and tried not to deliver in wet weather, where possible.

"That doesn't do us or the advertisers any good," he said.

"If the no junk mail sign is clear and prominent we won't deliver."

Topics:  junk mail




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Having battled PND four times, Mel says the secret is sleep

'I just thought, don’t all mothers get no sleep?’

'My husband lasted 6 weeks as a stay at home dad'

APN Hey Mummy Feature for online - stock images. Katie Dykes being interviewed for the webisodes. Photo Marc Stapelberg / The Northern Star

FROM the outside, being a stay at home mum looks like a breeze.

THE EXPERT: Stop judging working mothers

SUPER MUMS: Being a working mums comes down to perfecting time management.

"WORKING for money is all right; so is working because you want to.”

Health and nutrition with kids - how do you balance it?

HOW important is health and nutrition in your household?

Smack or no smack - where do you stand?

THE debate is reignited - is smacking acceptable?

Technology and kids: Do you ever cut their wi-fi?

Check out our new video series featuring mums having a chat

Council budget will be fair to ratepayers: mayor

LOW RISE: Mayor Jack Dempsey says Friday’s council budget takes into account the financial struggles some families are facing.

Mayor says council will deliver on promise made to ratepayers

Shower voyeur escapes further time in jail

Man pleads guilty to 19 offences of breaching his suspended sentence

Man hands himself into police after Macca's assault

Bundaberg Police Station Photo: Zach Hogg / NewsMail

Macca's security guard punched in carpark

Latest deals and offers

Clive Palmer to re-open refinery

Clive Palmer on ABC radio.

Clive Palmer talks about his achievements, election chances and re-opening the...

Dash Cam of Slip in Snow

Even light snow can be hazardous.

Dash cam shows how easy it is to lose control in even light snow.

Chaos outside Istanbul Airport

Turkish police block the road after an suicide bomb attack at Ataturk Airport in Istanbul, Turkey, 28 June 2016. At least 10 people were killed in two separate explosions that hit Ataturk Airport.

Distress as cars escape Istanbul airport after bombing.

Burnett Heads housing development approved

COUNCIL APPROVED: A Burnett Heads housing development has been approved by Bundaberg Regional Council. Photo Contributed

Councillors approved the development seven votes to four

Three bedroom, 1100sqm block: Is this Qld's cheapest home?

BARGAIN BUY: Is this North Bundaberg property the cheapest home in Queensland?

Becoming a real estate mogul is all about risk and reward