DESPITE spending $1.5 million annually on 33 Bundaberg events, the Bundaberg Regional Council does not consider any event to be "iconic".
It will now establish an Iconic Events Advisory Committee with the view to create of creating a "defining or iconic" event for Bundaberg.
Community services spokeswoman Judy Peters presented the item at a council meeting on Tuesday and said the Bundaberg region currently had "a large number" of small to medium events that were primary targeted at "the local population".
The council directly delivers 14 events and supports a further 19 more, including the Childers Festival.
"Whilst these events are important to the community, many are unlikely to be able to grow into an iconic event," Cr Peters said.
Tourism and Events Queensland have has identified event tourism as "a key strategy" in attracting visitors to regional Queensland.
"(The) council needs to ensure that it has an offering in this market to ensure it receives the best chance of gaining funding and does not miss out on the travelling tourist, who is making decisions on destinations to visit based on high-quality events and attractions," she said.
The committee will have seven members which will include Cr Peters.
Division six spokesman Danny Rowleson moved that economic development spokesman and passionate events advocate Greg Barnes be added to on the committee. Cr Rowleson's motion was not supported by the majority of the councillors.
Cr Barnes said he was disappointed he would not be on the committee.