THE names of Bundaberg's flooded streets and roads will be recognised and honoured as the Bundaberg Distilling Company throws their support behind the community to help get Bundaberg back on its feet.
Announcing their Road to Recovery program this morning, Bundaberg Distilling Company site manager Graham Wrigglesworth said the limited edition rum would bear the names of those affected streets and names across the region when released at a special event on March 16.
"The company has been part of the community for 125 years and has a really proud history of giving back to this community," Mr Wrigglesworth said.
"On March 16 the special event will give families a well earned break from the massive clean-up task and also encourage tourists to visit the city."
Mr Wigglesworth is confident sales on the day would raise a significant amount which would be donated to Bundaberg's flood recovery efforts.
"We will raise $250, 000," he said.
"The Road to Recovery Rum will be sold for $60 and all proceeds going to the flood recovery."
"We will also be giving away one bottle to each flood affected household on the day.
Mr Wrigglesworth said he hoped they could attract between 2000-3000 people to the special event.