BUNDABERG Rum has responded to critics of its decision to release its latest limited edition rum through an online lottery by offering every online applicant a complimentary bottle of the special Select Vat 315 drop.
Some loyal fans had complained that the online lottery - which aimed to be fair to rum lovers from across Australia - penalised locals because online licensing regulations meant they had to buy at least 12 bottles, rather than just being able to turn up to the Bondstore and buy one.
This afternoon, Bondstore manager Haydn Jobson said the company had listened to people's feedback and decided to act.
"We have taken on board the feedback from our consumers, and while a lot of comments have been positive, we also know that a number of people were less satisfied with the promotional mechanic of registering and purchasing online," Mr Jobson said.
"It is in our interests at all times to do the right thing by our consumers, so as a gesture of appreciation and acknowledging some of the feedback this promotion, we are offering all consumers who registered for the promotion a complimentary gift of a bottle of Select Vat 315."
Mr Jobson said the company would in due course be contacting all those who had registered between November 30 and December 5 as part of the promotion.